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Give your pup the gift of whole food this holiday season with our brand new Starter Packs!

Give your pup the gift of whole food this holiday season with our brand new Starter Packs!

Paw-La-La!
Starter Packs Are Here!
Paw-La-La! Starter Packs Are Here!

Did you know not all dog food is created equal? See how we’re changing the industry by giving your pet the food they deserve.

Did you know not all dog food is created equal? See how we’re changing the industry by giving your pet the food they deserve.

Feed Love,
Feed Life
Feed Love,
Feed Life

Jazz up your dog's dish with some
of our delicious tip toppers!

Jazz up your dog's dish with some of our delicious tip toppers!

Jazz up your dog's dish with some of our delicious tip toppers!

Jazz up your dog's dish with some of our delicious tip toppers!

Variety is the
spice of life!
Variety is the
spice of life!

Take our pet assessment and
learn more about your pup.

Take our pet assessment and learn more about your pup.

Know your
BFF better
Know your
BFF better

Made from high quality, all natural ingredients that you know, recognize and can actually pronounce!

Made from high quality, all natural ingredients that you know, recognize and can actually pronounce!

Did someone
say treats?
Did someone
say treats?
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We have one mission
to help pets live longer.

It’s what drives us to do what we do every single day – the core belief that we can change the lives of pets everywhere by simply changing what’s in their bowls.

We do this by focusing on 3 driving principles:

1,000 Years
Of Results

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No fad-wagon, buzz word, flavor of the month recipes here. We use the time-tested, proven principles of Eastern Food Therapy to make food that does 3 things: supports a healthy immune system, heals many health concerns, and nourishes the body from the inside out.

Just Real
Food

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Let’s get Back to Basics with food. Let’s give our pets the opportunity to absorb vitamins, minerals & nutrients as nature intended, no synthetics and no fake vitamins. Because a body nourished with REAL stuff is a happy, healthy one.

Better Than
Homemade

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We start with homemade and then add the species appropriate ingredients (like organ meat and ground bones) and nutrients to provide Complete & Balanced recipes, tasty treats and drool worthy toppers.

The way it should be.
Dog food that looks like… well…food!

If Dogs Could Talk…

Actually they can! Ok, they kind of can… just not with actual words.

Watery eyes?
Itchy butt?
Anxious personality?

That’s your dog trying to tell you something!
Take the pet assessment to learn more.

“They saved Pearl’s life! My eleven year old lab stopped eating and once we changed to this dog food, she is now like a puppy and looks and feels great!”  -Kate

get social with us & see what everyone is barking about