Home

Take the pet assessment today & get a personalized meal plan for your dog!

Take the pet assessment today & get a personalized meal plan for your dog!

Find the perfect food for your pup!
Find the perfect food for your pup!

Did you know not all dog food is created equal? See how we’re changing the industry by giving your pet the food they deserve.

Did you know not all dog food is created equal? See how we’re changing the industry by giving your pet the food they deserve.

Feed Love,
Feed Life
Feed Love,
Feed Life

Read about the pets we've helped -
straight from the dog's mouth!

Read about the pets we've helped - straight from the dog's mouth!

They Saved My
Pearl's Life!
They Saved
My Pearl's Life!

4 new flavors are finally here! Which one will be your pups new favorite?

4 new flavors are finally here!
Which one will be your pups new favorite?

New Treats
Are Here!
New Treats Are Here!
previous arrow
next arrow
Slider

We have one mission
to help pets live longer.

It’s what drives us to do what we do every single day – the core belief that we can change the lives of pets everywhere by simply changing what’s in their bowls.

We do this by focusing on 3 driving principles:

1,000 Years
Of Results

dog-home-icon@2x

No fad-wagon, buzz word, flavor of the month recipes here. We use the time-tested, proven principles of Eastern Food Therapy to make food that does 3 things: supports a healthy immune system, heals many health concerns, and nourishes the body from the inside out.

Just Real
Food

cooking-wholefoods@2x

Let’s get Back to Basics with food. Let’s give our pets the opportunity to absorb vitamins, minerals & nutrients as nature intended, no synthetics and no fake vitamins. Because a body nourished with REAL stuff is a happy, healthy one.

Better Than
Homemade

cooking-lowheat@2x

We start with homemade and then add the species appropriate ingredients (like organ meat and ground bones) and nutrients to provide Complete & Balanced recipes, tasty treats and drool worthy toppers.

The way it should be.
Dog food that looks like… well…food!

If Dogs Could Talk…

Actually they can! Ok, they kind of can… just not with actual words.

Watery eyes?
Itchy butt?
Anxious personality?

That’s your dog trying to tell you something!
Take the pet assessment to learn more.

“They saved Pearl’s life! My eleven year old lab stopped eating and once we changed to this dog food, she is now like a puppy and looks and feels great!”  -Kate

get social with us & see what everyone is barking about